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Jakarta, May 6, 2024 – Following the success of the Premium Music Experience (PME) in previous years, PT Bank OCBC NISP Tbk (OCBC) proudly presents its signature event, Premium Music Experience 2024, once again answering the enthusiasm of local music lovers. This year’s private concert promises to be as spectacular as ever, featuring world-renowned artists such as David Foster, Josh Groban, Jessie J, Brian McKnight, Katharine McPhee, along with talented Indonesian singer Afgan.
Last year, the event attracted over 7000 attendees from various cities in Indonesia, including Jakarta, Bandung, Yogyakarta, Malang, Surabaya, Bali, Medan, Makassar, Banjarmasin, Palembang, Batam, and more. This high level of enthusiasm demonstrates the strong interest of customers in lifestyle events such as music concerts, where they can experience live performances and sing along with their favourite national and international artists.
The PME held last year was the largest and most vibrant yet, as evidenced by the growing number of customers attending from across Indonesia. Jenny Hartanto, National Network Head of OCBC, stated, “This indicates a lifestyle demand from customers in various regions, not just in Jakarta but also in other cities. As a bank that responds to customers’ needs, this motivates us to make PME even grander year after year. The upcoming PME, scheduled for June 14, 2024, at ICE BSD, will accommodate over 10.000 attendees, allowing even more customers to join in the excitement.”
As its signature event, OCBC introduces PME as a lifestyle solution for customers who wish to stay trendy while maintaining financial fitness. Therefore, unlike typical concerts where attendees purchase tickets using their savings or credit cards, PME rewards OCBC customers with tickets through deposits or investments.
“This year’s PME is open to both new and existing customers with various product options, flexible deposit amounts, and durations tailored to individual life goals. For example, customers can start saving with a monthly deposit as low as Rp500.000, making it highly accessible for millennials and Gen Z. The available schemes include not only conventional and Sharia savings accounts but also other financial products such as term savings (Taka), bonds, bancassurance, and foreign exchange (Forex),” said Faren Indirawati Tjong, National Network Head of OCBC.
To further support customer enthusiasm for lifestyle events, OCBC offers various privileges, discounts, and convenient transaction options for traveling abroad. It also facilitates access to and the purchase of concert tickets, both domestic and international through its partnerships.
Chinni Yanti Tjhin, Retail Proposition Division Head of OCBC, added, “In addition to helping customers optimize their asset growth, OCBC pampers them with various lifestyle trends. For instance, for customers who frequently travel abroad, OCBC offers foreign exchange solutions covering 12 currencies, easily transacted through the OCBC Mobile app at competitive rates. These currencies can be saved, withdrawn, or used for overseas shopping with no conversion via the Global Debit feature. Another highly popular trend among OCBC customers is music concerts. Beyond PME, OCBC frequently offers special promotions, such as early-bird discounts for concert tickets purchased using OCBC Credit or Debit Cards.”
Premium Music Experience has been consistently held annually since 2018, featuring top Indonesian artists such as Andien, Rossa, Afgan, Tulus, Ruth Sahanaya, Judika, Kahitna, and many more. Since 2022, PME has elevated its scope to include international artists such as Michael Learns to Rock (MLTR), Christian Bautista, David Foster, Peabo Bryson, Loren Allred, and Michael Bolton.
For customers participating in the PME 2024 program, once the product setup process is completed, the bank will conduct further checks, and eligible customers will receive an invitation that can be exchanged for a wristband required for entry to the private concert.
For more details about the Premium Music Experience program, visit www.ocbc.id/pme2024 or contact the nearest OCBC branch to speak with the OCBC marketing team. Registration for the program is open from March 21 to June 7, 2024.
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About OCBC
PT Bank OCBC NISP Tbk ‘OCBC’ was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. Over its 83 years of journey, the Bank has undergone several name changes, from 'Bank NISP' to 'Bank OCBC NISP', and 'OCBC' on November 14, 2023. As of December 31, 2024, OCBC serves customers through 207 office networks in 54 cities in Indonesia. Furthermore, customers could conduct transaction through the Bank's 531 ATM, more than 90,000 ATM networks in Indonesia, and connected to more than 580 OCBC Group ATM networks in Singapore and Malaysia. OCBC also serves customers through various digital channels, including mobile banking and internet banking – both for individuals and corporations. OCBC is one of the banks with the highest credit ratings in Indonesia, namely AAA(idn)/stable from PT Fitch Ratings Indonesia.
Brand & Communication Division, OCBC
OCBC Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940
Tel: 021- 25533888; Fax: (62)-021-57944000
Email: brand.communication@ocbc.id
Website: www.ocbc.id
Event - 3 Mar 2025
